Yellow Card Financial the quickest rising cryptocurrency firm on the continent, celebrates exceeding 1 million prospects in solely three years. The pioneering pan-African firm reached 1 million prospects in March and exhibits no indicators of slowing down.
Since launching in Nigeria in 2019, Yellow Card has devoted its efforts to offering monetary inclusion and freedom for all Africans. The corporate expanded into 4 new African territories within the final yr alone, rising its complete nation presence to 16.
John Colson, Chief Advertising Officer at Yellow Card, says this achievement little question strengthens the corporate’s model on the continent and belief amongst present and future customers. It additionally evokes investor confidence, particularly at a time when Yellow Card seeks to broaden into extra areas.
“Reaching the a million aim is implausible. It was an enormous aim that we set for ourselves, and the group rallied to make it occur. Though it was not a straightforward journey, it has been a really rewarding one. This confirmed us that we’re heading in the right direction, folks worth what we’re constructing, and it’s fixing a necessity. Over a million folks have trusted Yellow Card, and now it’s our flip to point out why it’s the primary place for crypto in Africa,” he mentioned.
Over the previous couple of years, the crypto trade has achieved notable objectives, which embody: a Collection A fundraise of $15M (2021) in addition to the launch of the tutorial platform – Yellow Card Academy which boasts a variety of details about cryptocurrency, blockchain expertise, and monetary literacy. As well as, earlier this yr, additionally they revealed their new model id.
Peter Mureu, Advertising Director at Yellow Card, says each resolution made has been for the good thing about their prospects, reaching far and large throughout the continent.
“Each strategic resolution we’ve made has all the time been customer-centric. We’ve superior key efforts to localise content material and interact with prospects at occasions and activations to primarily meet them the place they’re. From a product perspective, now we have allowed our prospects to make use of their native forex to purchase and promote crypto. Our technique to coach prospects on cryptocurrencies, mixed with the tenacity of the group, are the important thing elements that helped us attain this milestone. And we’re solely getting began,” mentioned Peter.
With 1 million prospects reached, there’s far more forward for Yellow Card in 2022.
“We now have solely seen the beginning of the influence crypto can have in Africa, from job creation to breaking down borders. Over the following few years, we’ll proceed to see modern methods crypto is used to resolve on a regular basis issues,” added John, Yellow Card’s Chief Advertising Officer.