TikTok over the weekend launched its BeReal clone, TikTok Now, as a standalone cellular app throughout international markets outdoors the U.S., largely on iOS. The app provides an identical function set to the TikTok Now expertise being launched into the U.S. TikTok app, announced last week. However as an unbiased cellular app, it permits customers to decide in to obtain the push notifications only for these social check-ins — even when they’ve their TikTok notifications silenced.
Whereas the corporate had famous the TikTok Now expertise could be supplied as its personal cellular app in some markets, it hadn’t but launched that app on the time of its announcement on Thursday, September 15, 2022. It additionally wasn’t clear which markets would acquire entry to the function inside TikTok itself or as a standalone app, or when the app would roll out.
Based on knowledge from cellular intelligence agency Sensor Tower, the TikTok Now app launched globally late on Sunday, September 18, 2022. Regardless of being a brand new main providing from one of many world’s hottest apps, the TikTok Now app has but to rank within the Prime Total iPhone apps chart in any market as of the time of writing.
Nonetheless, it has managed to inch into the highest 100 iPhone Social Networking apps in 5 markets — Madagascar, Mozambique, Kenya, Malta and Singapore — and it’s ranked within the Prime 500 iPhone Social Networking apps in 38 international locations. These embrace Myanmar, Bulgaria, Pakistan, Cambodia, Thailand, Indonesia, Germany, Qatar, Poland, Belgium, New Zealand, Guatemala, Austria, Bahrain, South Africa, Finland, Ghana, Czech Republic, Vietnam, Greece, Eire, Azerbaijan, Israel, Nigeria, Spain, Netherlands, Switzerland, Algeria, Malaysia, Sweden, Italy, Morocco, Lebanon, Mexico, Denmark, Egypt, Dominican Republic and Romania.
There’s additionally an Android model of the app reside in Bermuda, but it surely’s not rating in some other markets.
This international rollout speaks to TikTok’s ambitions with this new expertise, which is shamelessly copied from prime cellular app BeReal. Like BeReal, TikTok Now sends a random push notification daily encouraging customers to take a photograph or video with their cellphone’s front-facing and outward-facing cameras on the similar time. Customers have a three-minute window to snap their pictures or as much as 10-minute lengthy movies to take part. Pals can then view every others’ pictures within the app’s Pals feed or they will view posts from others in an Discover feed.
Plainly TikTok believes it could possibly acquire traction for this social format in markets the place BeReal has but to dominate. That may very well be tough, nonetheless, as BeReal is No. 1 in no less than 9 markets proper now, and within the prime 5 Total iPhone apps in round 40 international locations. Its prime markets, nonetheless, are the U.S., its dwelling market of France and the U.Ok., Sensor Tower knowledge signifies. That leaves a big a part of the globe ripe for competitors. (Plus, it’s not exhausting to tear off a format as primary as this, we must always level out.)
TikTok declined to make clear its technique round TikTok Now, together with why it has determined to make TikTok Now a function in U.S., however its personal app practically in all places else. As an alternative, the corporate would solely say that it’s “experimenting” with the expertise and goals to boost TikTok Now because it learns how its neighborhood embraces the format.