Video-sharing platform TikTok has began testing a brand new panorama mode with choose customers world wide.
Some consultants say the characteristic will assist it instantly compete with rival video platforms like YouTube.
Viral movies filmed in portrait mode have helped make TikTok the world’s fastest-growing social media app.
Nonetheless, there have been calls in international locations such because the US and Australia to ban it over allegations of nationwide safety threats.
This yr TikTok mentioned it might host movies that had been as much as 10 minutes lengthy.
The Chinese language-owned platform beforehand solely allowed movies that had been three minutes in size or shorter.
Paul Triolo, a know-how professional on the Albright Stonebridge Group consultancy, advised the BBC: “TikTok has been shifting into YouTube territory for a while now, with the longer model 10-minute movies, and persistently outranks YouTube amongst a youthful demographic.
“The purpose right here appears to be to attraction to a extra mature viewers of the kind that makes use of YouTube for informational and studying movies, the place a full-screen mode can be extra fascinating.”
TikTok v YouTube
Carolina Milanesi, founding father of The Coronary heart of Tech consultancy, mentioned the brand new characteristic will make TikTok extra interesting to content material creators.
“Shorts have develop into an enormous a part of YouTube’s latest engagement, and TikTok have to be anxious about creators turning to YouTube for a minimum of a part of their content material,” she advised the BBC.
In the meantime, Jonathon Hutchinson, a senior lecturer on the College of Sydney, believes each YouTube and TikTok will proceed to thrive.
“YouTube has considerably increased manufacturing values and takes customers longer to align with these manufacturing aesthetics,” he mentioned.
“TikTok will stay the go-to out-of-pocket movie manufacturing platform for shorter and arguably extra partaking content material manufacturing.”
TikTok is the most well-liked app amongst younger individuals globally, and has been downloaded nearly 4 billion instances.
The app has come below intense scrutiny in a number of international locations.
This week US lawmakers proposed a ban on TikTok as they cited considerations about nationwide safety.
The invoice is the newest transfer within the US in opposition to the platform, which is owned by Chinese language know-how large ByteDance.
Calls to ban TikTok have additionally surfaced in international locations equivalent to Australia, whereas Taiwan lately moved to ban it from public gadgets. India blocked it in 2020 amid a army dispute.