Survey54, a number one knowledge, and insights company in Africa has introduced the launching of its radio and TV viewers measurement product in Ghana. The product will assist media corporations, advertisers, broadcasters, and different stakeholders have an understanding of their viewers and the worth of their media content material.
The viewers measurement product presents media stakeholders in Ghana correct, clear, and up-to-date radio & TV listenership distribution knowledge. With this product, customers will be capable of view Radio & TV shares, gauge advert spending for higher ROI, and plan future campaigns.
The product presents a self-serve dashboard which is helpful for:
- Promoting Intelligence knowledge: To entry brand-focused listenership knowledge to understand rival media methods and confirm investments in owned or rival campaigns.
- Viewers-targeted focus campaigns: Recognizing who, when, the frequency, and why they tune in. Utilizing this data, stations can improve and tailor content material to take care of model relevance.
- Planning and analysis: The product offers customers all of the sources they should plan, goal, and consider their advertising and marketing campaigns.
Survey54’s viewers measurement is a crucial success device for:
- TV and Radio stations that wish to perceive who’s watching/ listening to them and at what time.
- Businesses involved in understanding the place to spend cash on promoting on radio and TV reveals.
- Companies that wish to strategize and maximize the ROI on their promoting funding.
Survey54 collects 600 responses every day per area. That is to make sure that all related responses collected will not be outdated and dependable at all times. The identical technique makes the corporate’s recall charge one of many highest in Africa.
