Netflix will proceed its foray into livestreaming with a new multi-year partnership with the Display Actors Guild (SAG) Awards. Starting in 2024, the award ceremony will likely be broadcast reside on the streamer, changing into the primary main movie and tv awards present to air on Netflix.
As a part of the brand new deal, Netflix will stream this 12 months’s twenty ninth annual SAG awards on Netflix’s YouTube channel. The award present will premiere on-line on February 26 at 8 p.m. ET.
“The SAG Awards are beloved by the inventive neighborhood and viewers alike, and now much more followers all over the world will have the ability to have fun these proficient actors,” Netflix Head of International TV Bela Bajaria stated in an announcement. “As we start to discover livestreaming on Netflix, we stay up for partnering with SAG-AFTRA to raise and develop this particular ceremony as a world reside occasion in 2024 and the years to return.”
It was solely a matter of time earlier than the SAG Awards moved to a streaming service. Since 1998, the ceremony has broadcast on TBS and TNT. Nevertheless, SAG announced in Could 2022 that it might not broadcast on the networks.
Shifting to a streamer is a brilliant transfer for the award present and offers viewers a extra reasonably priced method to watch than cable. Notably, the 28th annual SAG awards solely had 1.8 million viewers, a considerable lower from 2 million in 2020 and a pair of.7 million in 2019.
Nevertheless, despite the fact that Netflix has the largest subscriber base amongst its rivals, with 223.09 million global subs, the streaming large hasn’t examined its livestreaming functionality but, which it solely simply announced final 12 months.
The corporate is ready to check its first-ever livestreaming occasion early this year when it streams the reside comedy particular starring Chris Rock.
“We’re thrilled to embark on this thrilling new partnership with Netflix and we stay up for increasing the worldwide viewers for our present,” SAG-AFTRA Nationwide Government Director Duncan Crabtree-Eire added. “As the one televised awards program completely honoring the performances of actors, whose work is admired by thousands and thousands of followers, the SAG Awards are a singular and cherished a part of the leisure universe.”