LinkedIn is rolling out a brand new characteristic that enables customers to schedule posts to ship at a later time.
The Microsoft-owned social community has seemingly been testing the brand new characteristic for a number of months already, in accordance to at least one online report relationship again to August, however plainly it’s now ramping up the rollout, in accordance with a rising variety of experiences throughout social media.
Matt Navarra, a social media marketing consultant and famend tipster, confirmed yesterday that he was now seeing the post-scheduling characteristic contained in the Android app and on the LinkedIn web site itself. Internally at TechCrunch, it’s a little bit of a blended bag with a few of us seeing the characteristic and others not, nevertheless it does appear to be restricted to the net and Android for now.
People who do have the characteristic will see somewhat clock icon beside the “publish” button inside the message compose field.
When the consumer clicks on the clock icon, they’re introduced with an possibility to decide on a particular date and half-hourly slot that they need to schedule their publish for.
Whereas tens of millions of entrepreneurs, influencers, and “thought leaders” the world over will little doubt rejoice at this new characteristic, it’s price noting that comparable performance has been obtainable for some time already by means of third-party platforms such as Hootsuite and Buffer. Nevertheless, not everyone seems to be joyful giving third-party platforms entry to their LinkedIn accounts for data-privacy causes — plus, native performance is almost all the time extra handy, significantly for many who solely need to share a particular piece of content material to their LinkedIn followers.
In reality, native post-scheduling has all the time been a reasonably notable absence from such a widely-used social community as LinkedIn which claims some 875 million members globally. The likes of Twitter (via TweetDeck) and Fb have offered scheduling for some time already, to not point out email clients such as Gmail which let you ship messages when you’re quick asleep.
has reached out to LinkedIn for extra data on the brand new post-scheduling characteristic, together with when everybody can anticipate to have entry. We’ll replace right here when, or if, we hear again.