Google is introducing a “Steady Scrolling” characteristic on the desktop so customers don’t need to navigate throughout pages to search out the related search outcomes for English-language queries within the U.S., increasing a characteristic the corporate has provided on cellular for some time.
Notably, customers shouldn’t mistake steady scrolling for infinite scrolling. With steady scrolling, customers can see as much as six pages of search outcomes by scrolling down earlier than they see the “Extra” button to search for additional outcomes. On cellular, Google limits steady scrolling to 4 pages of search ends in one go.
Google has historically had a “paged” strategy to go looking outcomes. Meaning, up till this level, when customers scrolled down the search end result web page and needed to see extra outcomes, they needed to click on on the web page quantity on the backside.
The brand new characteristic also can present extra visibility to websites that didn’t rank excessive sufficient to be on the primary web page. Folks are inclined to keep away from going to the second web page and only a few courageous souls go to pages afterward — therefore the joke: the very best place to cover one thing criminally damaging is page 2 of Google search results.
The change comes at a time when many customers complain that Google search outcomes are degrading in quality. In response, Google has made a collection of modifications, together with making search results more visual. In September, it additionally rolled out a characteristic that surfaced outcomes from Reddit and Quora below a section called “Discussions and forums”.
Whereas loads of options have a mobile-first design, Google can also be engaged on enhancing desktop search. The corporate has been testing widget-styled cards on the house display to provide customers entry to info like climate and shares at a look.