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Facebook is shutting down its Nextdoor clone next month, following tests in the US and Canada

Meta at the moment confirmed it’s shutting down Neighborhoods, its Nextdoor clone launched last year to standardize the way in which neighbors join and share native information and knowledge on Fb. Whereas usually, neighbors on Fb have been utilizing the corporate’s Fb Teams product to put up updates with their local people, the Neighborhoods venture had concerned particular options, like subprofiles for members and appointed moderators who would evaluation feedback and posts, amongst different issues.

The corporate mentioned it initially invested in Neighborhoods as a result of it noticed how standard native content material was on its platform. However in the end, Fb realized one of the simplest ways to maneuver ahead on this space was to permit folks to proceed to make use of Fb Teams, as they’d been doing.

First quietly tested in Calgary, Canada in 2020, earlier than more officially rolling out across in Canada and the U.S. final 12 months, Neighborhoods had allowed customers to create particular profiles that they might populate with customized bios and their pursuits.

The product’s arrival — not coincidentally, we’d wager — was timed simply forward of Nextdoor’s public debut. The longtime neighborhood social community had combined with a SPAC in November 2021, and Neighborhoods might have served to dampen buyers’ urge for food for the newly public firm.

Nextdoor took on the problem with updates to its personal product shortly after Fb’s entry into its market. Earlier this 12 months, Nextdoor doubled down on the social parts of its product with an update that revamped its service with new person profiles, a redesigned feed centered on conversations, a visible refresh and different community-building options.

The closure of Fb Neighborhoods was first noticed by social media marketing consultant Matt Navarra, who posted a screenshot despatched to him from a Fb Group the place a product supervisor had introduced the corporate’s plans to wind down the take a look at. The put up famous Neighborhoods had expanded into “tons of of native communities” throughout the U.S. and Canada however would now not be accessible as of October 1.

Fb’s choice to maneuver away from native content material comes at a time when the corporate is placing extra concentrate on changing into a advice and discovery engine for content material because it ramps up its competitors with TikTok. This new discovery engine driving the change is targeted on surfacing extra content material from public communities — not essentially the non-public teams that may have been present in a function in Neighborhoods.

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