MTN, in partnership with ayoba, Africa’s Tremendous App, has reached 20 million month-to-month lively customers as of December 5.
This represents development of 100 per cent in comparison with the ten million month-to-month lively customers recorded on the identical time final yr.
“We have fun this milestone and are happy that by way of ayoba, we’re capable of present accessible communications, in order that tens of millions of individuals throughout our markets can take pleasure in the advantages of a contemporary linked life”, MTN Group Chief Working Officer, Jens Schulte-Bockum, stated in a press release.
Ayoba is on the market globally with a give attention to the African continent.
Key markets in MTN’s footprint embody Nigeria, Cameroon, South Africa, Ghana, Cote d’Ivoire, Uganda and The Republic of Congo, giving ayoba a robust footprint throughout Africa.
Ayoba was additionally within the information lately when it was voted “Prime Modern Expertise and Telecom Product of the 12 months” on the Ghana Nationwide Communications Awards in November 2022.
Ayoba CEO Burak Akinci stated: “It has been an thrilling yr. Offering one of the best expertise to our customers has all the time been our prime precedence and we’re working very exhausting to enhance our service every single day. It’s a pleasure to see that our efforts are effectively obtained and appreciated by our customers throughout Africa.
This achievement is the results of listening to our customers, understanding their wants and dealing on a number of facets of our platform to serve them higher. We wish to thank our customers who by no means fail to supply suggestions and insightful enter.”
He added that; “We’ll proceed to develop what is a sturdy messaging service in Ayoba, that continues to supply new functionalities, free music service that has grown to tens of millions of streams, top quality video games, a variety of channels with curated native content material, and lots of of latest MicroApps”
By means of sturdy engagement, development in 2022 and variety of content material, the assertion stated Ayoba has proven immense development throughout all verticals this yr, main the cost within the music streaming service, with its give attention to native content material and development in streams of 174 per cent in 2022.
When it comes to engagement, it stated its customers seen 225 million playing cards throughout 150 channels on quite a lot of subjects led by soccer updates, tech and leisure information, meals and vogue, rugby and different sports activities.
“Our French language content material was led by influencer Muriel Blanche and Adamant Media, with francophone comedy.
In 2022, we launched three new Arabic channels offering development in content material for markets like Sudan, overlaying entrepreneurship, soccer and different points.”
In December 2022, the yr on yr development for messaging was 125 per cent (messages despatched), video games by 208 per cent (performs) and MicroApps by 322 per cent (periods).
Ayoba customers posted a 85 million tales, updating their family and friends on their actions and pursuits.
“This can be a phenomenal endorsement of our ‘Made in Africa for the World’ technique” continued Akinci. “We imagine within the huge potential of African digital expertise and do our greatest to help them, from coaching to hackathons and accelerator programmes.
It stated 2023 can be much more thrilling with all the brand new options and companies the corporate had deliberate to introduce to make the Ayoba platform the gateway to the digital economic system for start-ups throughout totally different markets in Africa.
Ayoba is an utility open to all networks developed as a partnership initiative with MTN.
Ayoba customers obtain free day by day knowledge in collaborating markets. The platform is a part of MTN’s Ambition 2025 technique, which targets 100 million month-to-month lively customers by 2025.