Audi stated Friday it’ll be part of Formulation 1 for the 2026 season, competing alongside rival sportscar makers comparable to Aston Martin and Mercedes-Benz because the sequence shifts its focus to electrified race automobiles.
The FIA Formulation 1 World Championship sequence, which plans to go carbon-neutral by the tip of the last decade, will introduce new technical guidelines starting 2026 to concentrate on electrification and sustainability.
The circuit, which has historically served as a take a look at mattress for the automotive expertise utilized in future passenger automobiles, will permit automakers like Audi to check the ability models and thermal administration techniques that will likely be key to future battery-electric and hybrid autos.
Audi will compete utilizing a hybrid energy unit it’ll develop at Audi Sport’s Competence Heart Motorsport in Neuburg, not removed from the corporate’s headquarters in Ingolstadt. That is the primary Formulation 1 energy practice to be inbuilt Germany in additional than a decade.
“Formulation 1 is each a worldwide stage for our model and a extremely difficult improvement laboratory,” Markus Duesmann, chairman of the Board of Administration of AUDI AG, stated at a press convention on the Formulation 1 Belgian Grand Prix at Spa- Francorchamps. “The mixture of excessive efficiency and competitors is at all times a driver of innovation and expertise switch in our trade.”
“With the brand new guidelines, now could be the best time for us to get entangled,” he added.
That’s very true as Formulation 1 thrives as one of many world’s hottest sporting occasions. The worldwide sequence has lately picked up lots of of tens of millions of recent followers, interesting to extra ladies in addition to youthful viewers and people based mostly in key markets together with the U.S. and China, with the success of the “Drive to Survive” Netflix franchise, which has been signed for a sixth season.
Formulation 1 is experiencing the best development charges on social media among the many world’s hottest sports activities, based on Audi. Meaning the 2026 season has the potential to showcase the most recent in electrified expertise and convert automobile consumers into EV consumers.
Audi shaped a separate firm to supervise the ability unit mission, which consists of an electrical motor, battery, management electronics and a combustion engine. Adam Baker, an engineer and government who labored with the FIA earlier than becoming a member of Audi final 12 months, will helm the wholly owned subsidiary of Audi Sport as chief government.
The corporate stated that the group lineup, in addition to the infrastructure to check the engine, electrical motor and battery, will likely be set by the tip of the 12 months.